I'm A Gen Z Fashion Editor, and These 31 Black Friday Deals Are My Priority

Over the years I’ve learned to think smarter (and harder) about shopping during Black Friday. I remember digging through sale bins at Forever21 at 1 AM after Thanksgiving, and to be honest, while it gave me a rush, I never ended up getting much wear out of the “deals” I was so ecstatic about. Now, I take a more strategic approach. I take note of all the proposed discounts, go through my already existing shopping wishlist, and of course, take recommendations from my fellow editors. And since studying the proposed sales isn’t your job like it is mine, you can sit back and use my research to help upgrade your shopping experience today. To ensure this, I went through the best sales of the season to bring the 30 buys you don’t want to miss out on. They’re fashion editor (and Gen Z) approved, so I promise there is nothing but cool and standout picks ahead.

Keep scrolling to find something you’ll actually end up wearing. Here’s to full carts and full hearts. Happy shopping!

enjoy 25% off sitewide plus a free eight-piece gift with purchase for any order of $60+ with the code TREAT.  Sometimes, viral products prove to be not worth the hype but this product deserves all the praise. It’ll keep your lips hydrated and happy even through harsh winter days.

This is the first thing I added to my cart while perusing the deals. 

From November 24 to 28, enjoy 20% off sitewide. Receive 30% off all orders over $100.  When Glossier came out with their You perfume, the product skyrocketed to fame. Why not bring the beloved scent into your home, too? 

I’ve been wanting to splurge on this puffer for years, so I think Shopbop’s site-wide discount is a hint that I need to finally pull the plug.

Have you read our winter 2023 color report? This shade of blue is going to be everywhere. 

The cool way to incorporate metallics into your outfit.

A double discount!

I was curious about Abercrombie’s quality, but these pants certainly impressed me.

Belts are outfit game-changers. Don’t sleep on their power.

You’ll never regret purchasing a Staud bag. (Trust me, I own 5.)

From November 25 to 27, enjoy 20% off, plus get a free full-size Dew Point Moisturizing Gel-Cream ($15). Use the code TGIBF20.  The wait is over—Versed has finally brought back their widely loved hairband. Wear it to prep your skin or as a fashion statement.

Sleek and a statement at the same time.

My boring laptop sleeve could use an upgrade.

Styling these with socks is the way to go.

TikTok approved.

Why stop with a metallic bag when you can also add these discounted mary janes?

How cool are these?

Cashmere at 50% off. That’s all you need to know.

The contrasted stitching is giving me Toteme vibes.

After trying these out in black and falling in love, I’m ready to buy another pair. I think I’m going to start with this mushroom shade.

I recently did a story on leather boots and learned it’s quite hard to find quality pairs at an under-$100 price, so snag a discounted pair today. (You’ll thank me later.)

Meet your new party pants.

This looks designer.

Before Hailey Bieber created Rhode, this was her moisturizer of choice. (You’ll probably have a better chance at catching this in stock.)

My favorite striped sweater is on sale. Buy it so we can match!

Fun and fuzzy!


Maison Margiela going on sale is a rarity.

I know it’s not the jazziest of buys, but it’s practical. Calvin Klein’s undergarments are extremely comfortable.

Make a statement.