US’ Highstreet & Jonathan Koon transform retail shopping to metaverse

Jonathan Koon, entrepreneur and founder of Mostly Heard Rarely Seen 8-Bit, has teamed up with US’ Highstreet, the retail-focused web3 metaverse, to launch a one-of-a-kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse. Mostly Heard Rarely Seen 8-Bit is a lifestyle brand for a modern-day tech kid.