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LONDON (AP) \u2014 Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks, the latest company to cut ties with Ye and a decision that the German sportwear company said would hit its bottom line.<\/p>\n

\u201cAdidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. \u201cYe\u2019s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company\u2019s values of diversity and inclusion, mutual respect and fairness.”<\/p>\n

The company faced pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act. It said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.<\/p>\n

Adidas said Tuesday that it conducted a \u201cthorough review” and would immediately stop production of its line of Yeezy products and stop payments to Ye and his companies. The sportswear company said it was expected to take a hit of up to 250 million euros ($246 million) to its net income this year from the move.<\/p>\n

Adidas is just the latest company to end connections with Ye, who also has been\u00a0suspended from Twitter and Instagram\u00a0over antisemitic posts that the social networks said violated their policies.<\/p>\n

He recently suggested slavery was a choice and called the COVID-19 vaccine the \u201cmark of the beast,\u201d among other comments. He was also criticized for wearing a \u201cWhite Lives Matter\u201d T-shirt to his Yeezy collection show in Paris.<\/p>\n

Ye\u2019s\u00a0talent agency, CAA, dropped him, and the MRC studio announced Monday that it is shelving a complete documentary about him.<\/p>\n