In the fashion industry especially (clothes, watches, blogs, etc.), your logo must look as good (and fit as well) as the clothes and accessories you sell in-store or online. A strong logo will attract and even make more people buy your products, and a not so great logo can make potential customers run away. People usually buy when they feel the products represent them or their desires. The font used in these logos is extremely important, if people cannot even read your logo, how can they have it in their mind?

Here is an example of a logo that everybody wants to have it on their clothes. Yes, that happens because the brand is one of the best in the world, but also the used font and words are important in this case. The word BOSS and the used font are both great for marketing.