Danish brand Soulland & Hello Kitty launch Spring/Summer collection

Soulland and Hello Kitty have joined forces for a fashion statement partnership. For their Spring/Summer 2023 runway show, the Danish fashion brand, Soulland, has teamed up with Sanrio, the Japanese global lifestyle company and home of the global icon, Hello Kitty. The Spring/Summer 2023 collection is Soulland’s first take on a gender-free collection.