Gucci now accepts ApeCoin cryptocurrency in select US stores

Italian fashion house Gucci has announced on Twitter that it will now accept ApeCoin — the Bored Ape Yacht Club’s proprietary cryptocurrency — for purchases at select stores in the US. The luxury brand also tweeted that the move will be another step for Gucci in the Web3 world. Gucci has partnered with BitPay for processing the ApeCoin payments.