France’s Balmain & MINTNFT launch NFT-Based Membership Programme

MINTNFT has partnered with Balmain to premiere ‘The Balmain Thread’ on the eco-friendly XRP Ledger at Paris Fashion Week, becoming the first global fashion house to create an NFT-based membership programme. The Balmain Thread is the fashion house’s bespoke edition of ‘The Club,’ MINTNFT’s membership, loyalty, and rewards product powered by Web3 technology.